Italian Fashion Brand – Fendi – has recently moved its headquarters to Rome. Palazzo della Civiltà Italiana – a building commissioned by dictator Benito Mussolini in 1943 – was renovated by Italian architect Marco Costanzi, who who previously designed Fendi’s Rome showroom.
Owen Hatherley said in a interview that it “propounds a notion of ‘good taste’ that is deeply similar to that of the fashion industry – shamelessly elitist, wilfully sinister, hierarchical, Classical, its apparent minimalism belied by an obsession with the finest possible material and the severest cut”.
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The move coincides with the fashion house’s 90th anniversary, as well as German fashion designer and Chanel creative director Karl Lagerfeld’s 50th year with the company.
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