Italian Fashion Brand – Fendi – has recently moved its headquarters to Rome. Palazzo della Civiltà Italiana – a building commissioned by dictator Benito Mussolini in 1943 – was renovated by Italian architect Marco Costanzi, who who previously designed Fendi’s Rome showroom.
Owen Hatherley said in a interview that it “propounds a notion of ‘good taste’ that is deeply similar to that of the fashion industry – shamelessly elitist, wilfully sinister, hierarchical, Classical, its apparent minimalism belied by an obsession with the finest possible material and the severest cut”.
See Also: “The Armchair of Thousand Eyes” by Fendi and the Campana Brothers
The move coincides with the fashion house’s 90th anniversary, as well as German fashion designer and Chanel creative director Karl Lagerfeld’s 50th year with the company.
See Also: New Delfina Delettrez’s Jewerly Collection
