Jeff Koons is the synonym of irreverence and provocation. The American modern artist works are unexpected, shocking, exciting, creations that will remain in our imaginary. When Louis Vuitton invited him for a collaboration, the luxury brand was definitely looking for a risky and bold result.
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Jeff Koons recreated with Louis Vuitton collection of bags and accessories featuring imitations of some of the world’s most famous paintings. A total of 51-piece series of leather goods, handbags, and accessories.
The “Masters” collection is more than simply reprints of the original paintings. The inspiration comes from on Koons’ Gazing Ball paintings, where replicas of works by Titian, El Greco, and Manet were reinvented with a blue glass ball attached to the front of the painting.
The iconic Louis Vuitton handbag become a canvas for Koons to express and ornamented works by Da Vinci, Rubens, and Van Gogh on signature pieces.
“Pushing its know-how to new limits, Louis Vuitton has employed the most advanced techniques and craftsmanship to faithfully reproduce the artworks on the canvas of the bags,” said the French fashion house.
You will find famous painted works like Da Vinci’s ‘Mona Lisa’, Ruben’s’ ‘The tiger hunt’, and Van Gogh’s ‘a wheatfield with cypresses’.
“Having the names of the artists in reflective type is in a way performing a function like the gazing ball in the “gazing ball paintings”, Koons says, “there’s also a reflective process about the person being interlinked with the bag.”
“By representing these celebrated pieces on Louis Vuitton bags, Koons once again invites viewers to consider these works a new, opening the museum to the world and encouraging us to experience the old masters in novel ways.”