The World’s Highest-Paid Models

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Success as a model requires flawless genes and a lot of luck. Here are the 10 women on FORBES’ list of highest-paid models.

#1 Gisele Bündchen

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$42 million
Though her endorsement earnings dipped this year, the 32-year-old is still one of the most powerful supermodels. She recently replaced Beyonce as the face of H&M, reportedly beat out Rihanna for Chanel and took over David Yurman from Kate Moss — all in the same year she welcomed daughter Vivian, her second child with quarterback husband Tom Brady. Bündchen’s biggest source of income remains her lucrative merchandising partnerships, which includes a lingerie line, multiple accessory collections and her globally popular Ipanema flip-flops. As Brazil’s retail sector skyrockets, we may see the supermodel mom turn her attention from her modeling to her business ventures, such as her eco-friendly Sejaa Pure Skin Care company.

#2 Miranda Kerr

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$7.2 million
The Australian beauty became a Victoria’s Secret Angel in 2007. Kerr also owns a cosmetics line, Kora Organics, which she launched in 2009. This year, the wife of Orlando Bloom continued to rake in millions with old contracts (Victoria’s Secret) and new ones (Mango, David Jones, Lipton, Quantas). Where her career is really taking off, however, isn’t the States or Europe — it’s Asia, where the hugely successful Kerr has nabbed endorsements with companies like EMODA, Samantha Thavasa and Clear.

#3 Adriana Lima

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$6 million
Lima has been a Victoria’s Secret Angel since 2000, making her the longest-running Angel in the brand’s history. No surprise, her supermodel seniority comes with a supersized contract — most of Lima’s earnings come from her deal with the lingerie retailer. When Lima isn’t being mom to her two daughters with Serbian basketball player Marko Jaric, the devout Catholic is scooping up endorsements for brands such as Miu Miu, Donna Karan, Mavi Jeans and Metrocity.

#4 Kate Moss

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$5.7 million
The shelf life for models can be shorter than a runway catwalk in fashion’s constant flux — unless you’re Kate Moss, who, at 39 years old, is still picking up millions each year thanks to a multi-year Vogue Eyewear contract and deals with cosmetics company Rimmel and Italian designers Versace and Liu-Jo. Next up: Moss will pose topless for Playboy to celebrate the magazine’s 60th anniversary — and her own 40th birthday — for newsstands next January.

#5 Liu Wen

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$4.3 million
China’s first major supermodel will become an even bigger name internationally as she helps usher in her home country’s exploding fashion market, which is expected to triple in size by 2020 according to the Boston Consulting Group. Wen, who was also the first Chinese model to walk in the Victoria’s Secret Fashion Show, has a roster of modeling and endorsement deals from some of the biggest names in fashion and beauty, like H&M, Estee Lauder, Calvin Klein, Hugo Boss, making this 25-year-old one to watch.

#6 Hilary Rhoda

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$4 million
Having your mom as your manager can get a bad wrap, but something’s clearly working for Rhoda and her mother, Marianne. The 26-year-old is currently in her seventh year with Estee Lauder, an endorsement that has only more grown lucrative in her years of loyalty. Outside of the cosmetics company, Rhoda inked deals with Nike and Hugo Boss, and she still rocks the runway for her high-profile clients such as Ralph Lauren and Victoria’s Secret.

#7 Carolyn Murphy

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$3.6 million
Murphy’s classic all-American looks have wowed the fashion world ever since she first began modeling as a tan 17-year-old in sunny Panama City, Fla. Since then, she’s worked with some of the most eminent names in fashion, from Steven Meisel and Mario Testino to Karl Lagerfeld and the late Helmut Newton. Murphy has represented Estée Lauder since 2001, and she continues to appear in the company’s advertisements today. This year, the host of Project Runway: All Stars landed contracts with Coach, Ann Taylor Loft and Carlo Pazolini.

#8 Joan Smalls

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$3.5 million
Smalls is a newcomer to FORBES’ list this year, but the Puerto Rican model found stardom in the industry long before that. She already topped Models.com’s rankings back in September, and she’s also the first Latina ambassador for Estee Lauder. Smalls’ career kicked off in 2010 when she was handpicked to walk exclusively for Givenchy, and since then she’s posed for Chanel, Lacoste, Calvin Klein Jeans and covered VogueHarper’s Bazaar andGQ.

#9 Candice Swanepoel

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Hailing from South Africa, Swanepoel was first discovered in a flea market at the age of 15. an An expert at Instagram selfies, she now joins Victoria’s Secret Angels elite posse. Like many of the other Angels, Swanepoel’s contract with the lingerie giant is her biggest paycheck, but work from Versace, Juicy Couture and Max Factor helped bump Swanepoel up to number nine on the FORBES list this year.

$3.3 million
Hailing from South Africa, Swanepoel was first discovered in a flea market at the age of 15. an An expert at Instagram selfies, she now joins Victoria’s Secret Angels elite posse. Like many of the other Angels, Swanepoel’s contract with the lingerie giant is her biggest paycheck, but work from Versace, Juicy Couture and Max Factor helped bump Swanepoel up to number nine on the FORBES list this year.

#10 Lara Stone

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Stone turned heads in 2010 when she signed an exclusive deal with Calvin Klein that placed her in ads for Calvin Klein Jeans, ck Calvin Klein and Calvin Klein Collection — the first time in years a model appeared in ads for several of the company’s brands at once. The Dutch-born blonde continues to model for Calvin Klein’s jeans, jewelry and accessories lines, though her total earnings dipped this year due to time off Stone took before the May birth of her son. The Dutch-born blonde continues to model for Calvin Klein’s jeans, jewelry and accessories lines, though her total earnings dipped this year due to time off Stone took before the May birth of her son.

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