Villa Walala by Camille Walala at London Design Festival 2017

Villa Walala by Camille Walala at London Design Festival 2017 is an exuberantly colourful and unexpected architectural landscape in Exchange Square, Broadgate. Constructed from vinyl, sealed PVC inners and high-strength nylon, it is a ‘soft-textured building-block castle’ covered and coloured with digitally printed patterns.

london design festival 2017 london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 9The component shapes are pinned to the ground and inflated by fans, transforming them from flat forms into a vast and immersive temporary island of shape and colour that begs to be explored, invites playfulness, relieves stress, and visually dominates the area.

london design festival 2017 london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 7Accompanied by squeezy stress balls and other surprises, the Villa is intended to inject a little joy into what may otherwise have been just another day at the office. Camille Walala – a ‘purveyor of positivity’ – transforms materials and spaces through her characteristic use of exuberant geometries and bold colours to inspire and stimulate her audience. Having established herself in East London, Camille Walala has created numerous installations, objects, and experiences from small to the total across the city and beyond.

See also: Ultimate Guide to London Design Festival 2017 – Part I

london design festival 2017 london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 1 1

The Ultimate Guide to London Design Festival 2017 london design festival The Ultimate Guide to London Design Festival 2017 banner blogs covet 20london london design festival 2017 Ultimate Guide to London Design Festival 2017 - Part I banner blogs covet 20london london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 banner blogs covet 20londonVilla Walala is a partnership with British Land.

This incredible creation will be set at Exchange Square, 100 Liverpool Street, London EC2M 2RH.

london design festival 2017 london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 10The Artist

– Camille Walala

A graduate in textile design from the University of Brighton, Camille Walala established her studio and brand in East London in 2009, and has since evolved from textile-based work to art direction, interior design and large-scale civic art and installation projects.

london design festival 2017 london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 3 1Drawing on influences including the Memphis Movement, the Ndebele tribe and Victor Vasarely, Walala has an irrepressible enthusiasm for playful, graphic patterns that invoke a smile.

london design festival 2017 london design festival 2017 Villa Walala by Camille Walala at London Design Festival 2017 8Her dedication to positivity, optimistic typography and bold use of pattern and colour have seen her transform urban landscapes across the world, and earned her clients ranging from Nike and Armani to Nintendo and Facebook.

You may also like: 5 Reasons to attend Decorex 2017 London 

Stay tuned for much more daily at Boca do Lobo Blog and if you are interested in meet our team live, visit London Design Festival 2017.

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