Take a look at the first edition of Legacy, Boca do Lobo’s design and craftmanship testimony, designed especially to the ones that have been supporting the brand during all these years and to the ones that are entering in the world just recently.
This is for readers who want to know our challenges and our motivation. This is so for design lovers, interior designers, for hand craftsmen, for marketers, for architects and for everyone in this industry or in any other industry where passion is the main ingredient in the construction of their dreams!
This design magazine makes the tribute to all the manual arts that have been struggling not to disappear through the years. I wanted, by publishing their revelations, the importance and brand’s legacy to this cultural richness.
We want it to be entertaining and of informative character, at times contrasted, but above all useful. Inside you’ll find a mixture of descriptions, pictures behind the scenes, features, and testimonies, as well as a wide range of inspirations. I hope that through this magazine you’ll get to meet the soul of all the people that work in the daily construction of the brand, because once you’ve done that you have really met the soul of Boca Do Lobo.
Boca do Lobo was born naturally, without any strain, without any obligation, was born as a need and desire at the same time. As a need to represent what no one until the beginning of 2005 had come to do: to duly represent Portugal’s talents and crafts and as a desire to create a brand that would endure and flourish through the years into something quite different from the rest.
Amândio Pereira and Ricardo Magalhães, the two design students who absorbed experience and inspiration from the capital of design and fashion, Milan, returned home with a clear objective- they would create a design a brand able to break the norms of conventional luxury and find a way to celebrate, the use of artisanal techniques by making a tribute to all Portuguese heritage and culture.
These were the early beginnings of a brand that years later would be distinguished as a brand with a unique design concept, courageous to experiment and too stubborn to desist. The first product and the first collection of Boca do Lobo Soho, although compared to today’s collections, seems quite timid and simple, for the time it was introduced created a reaction, strong enough to include Boca do Lobo in the world of luxury furniture with a unique design.
Boca do Lobo derives from the Italian idiom “In bocca al lupo” (Italian pronunciation: [im ‘ bokka al ‘lu:po],“into the mouth of the wolf ”, an antiphrasis to exorcise any bad luck to a friend. Same as Amândio Pereira and Ricardo Magalhães would wish to each other on their way to university, during exams.
The Head of the Wolf defines Boca do Lobo more than would the opposite, from a folkloric and mythological background the wolf has a decisive role in every narrative of native culture linked with courage, strength, loyalty, and success at hunting.
His bilateral temperament embraces perfectly the two sides of Boca do Lobo, the ability to evoke contrasting emotions: like shock and delight, pleasure and discomfort, amaze our outrage, as an explicit and refusing protest towards indifference.
“The history of Boca does Lobo reborn repeatedly, marking each year a new inspiration, a new challenge, but with the same objective and passion. The restoration of the antique ar ts of manual work, honouring the ar t of hand painted tiles, marquetry, joinery, upholstery and metalwork”
The collections that followed – Coolors, Limited Edition, Private show emotionally but also rationally, the evolution of the luxury brand, its maturity to the utmost control of the unexpected. If we symbolically compare the alpha wolf with the leading person (from an ideological and aesthetic context) of Boca do Lobo, the latter is Marco Costa.
Responsible for creating the most iconic and important brand products. He believes that the world is a place to be discovered and enjoyed rather than feared, embracing challenges with the ultimate objective to design and deliver products that would enthusiasts the public. This perspective apparently optimistic, but deeply audacious, has roots in all the brand’s physiognomy.
Iconic pieces such as Pixel Cabinet, Diamond Sideboard, Fortuna Dining Table and more, go beyond the furniture and its primary function, pushing the object to new levels, blurring the boundaries that would separate functionality with art. Most of the techniques and finishes used by Boca do Lobo, throughout the entire production processes are completely artistically and technical “inventions” of the designers.
This continuous self-challenge of the abilities and capacities it is a path filled with barriers and difficulties until they reach the final result. Precisely this ability, to transform these “creatures” in functional products, with a past and ready to create a present and then a future is achieved thanks to the communication capability and close collaboration between designers and artisans. Along the way, all the “crazy” ideas found understanding and talented hands to create unmatched products. Diamond (2008) is one of Boca do Lobo’s most sculptural pieces yet.