Located on the southeast side of the 28-hectare Autostadt site, the Porsche pavilion was completed in about ten months. The project was executed in close cooperation with Dr. Ing. h.c. F. Porsche AG and the Autostadt, Henn Architekten (architecture), HG Merz Architekten (presentation) and WES & Partner landscape architects.
Situated along the Koller axis, an important line connecting Wolfsburg’s Klieversberg and castle, the pavilion extends far over the surface of the lagoon. Its innovative design creates a new focal point in the park and lagoon landscape.
The unique shape of the roof creates a protected space. In line with the Porsche tradition of lightweight construction, the spatial envelope based on a monocoque (French for “single shell”) design forms the self-supporting structural system. A stainless steel surface, combined with dynamically elegant lines, clearly alludes to Porsche automobile styling.
The pavilion interior welcomes guests with a minimalist, subtle look. Contoured edges without angular lines draw attention to the cars on display. The “dream car,” a Porsche 356 from 1948, is the starting point for a group of 25 silver models in 1:3 scale. At the other end, guests see three current Porsche models: a Porsche Boxster S; a Porsche 911 Carrera S and a Porsche Panamera S Hybrid.
The collection of cars illustrates the development from the first series-production models to the race cars built in Zuffenhausen. At the same time it breathes life into the history of the sports car manufacturer.
Thematic films, audio histories and media installations provide further insight into the brand values and philosophy in the emotion-packed Porsche world.
Tradition and innovation, performance and everyday usability, functionality and design, exclusivity and social acceptance: these dichotomies characterizing the Porsche values and philosophy are addressed in a series of films. Rounding out the exhibition is a movie about the company’s background, audio histories focusing on selected models and media stations with details on the vehicles on display.